WORKSHOP CELLARS

IDENTITY | LABEL DESIGN | WEBSITE

Workshop Cellars is a beautiful story of craft, nature, friendship, knowlege, love, and a bit of luck — an honest narrative with real people behind it who care deeply about the product they make and the humans they share it with. Founders Melissa Iacano and Andrew Harwood directly reflect all the joy their brand represents and were in need of a visual identity and label to express it.

As a product that was created with the intention of being inviting and enjoyable but also a source of deep expertise and knowledge, it was critical that any visuals felt authentic to that mission. This classic architectural shape of a house/workshop structure stands as a symbol of that humble invitation. Its hand drawn lines, an understated aerial view of vinyard rows, compliments the precision of the serif typography with raw textures and a human touch. The logo mark was also designed with this balance in mind as the two letter forms marry modern and classic styles.

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