CHEVRON & Wex

CAMPAIGN | PRODUCT | PACKAGING | DIGITAL | PRINT

After WEX solidified a partnership with Chevron & Texaco to relaunch a new business fuel card program, they looked to Genuine to develop the strategic and creative platform that would support the conversion of existing and new customers and serve as the foundation for all future branded and marketing efforts. Our challenge was to create a platform that would not only support multiple customer journeys, but do so in a seamless, efficient, digitally-first way that would reinvigorate the program.

The “Drive” Creative Platform positioned Chevron/Texaco Card as the trusted solution to enable maximum fuel efficiencies, while helping business owners identify areas of growth and productivity. Simply put, the Drive concept was anchored in the idea of building momentum for your business. Our visual concept was designed around motion and movement in order be as adaptable as possible across channels. We focused on creating a breadth of branded elements to provide flexibility, while maintaining a consistent look and feel.

CREATIVE HIGHLIGHTS