SAMSUNG TRAINING APP
Samsung was launching the Galaxy S6 and needed to train associates. Teaming up with our agency partner Jack Morton Worldwide, we took this as an opportunity to explore creative and exciting ways associates could be trained on the device itself.
We created a customized app with the centralized theme of "Explore Your City" that guided the audience on an adventure around their unique location while placing the device at the center of the experience. Each attendee had to complete 5 key tasks focused around the new features of the device and ultimately becoming experts on it.