ACOUSTIC
WEBSITE REDESIGN | DIGITAL BRAND GUIDELINES
Acoustic is the company “bringing humanity back to marketing.” Their suite of AI-powered products help marketers better understand their customers behavior and motivation. They needed a website that reflected this mission, eschewing jargon and technical detail for a more personalized and conversational approach.
Genuine’s UX and design approach put marketers’ and IT professionals’ needs at the center of the web experience, asking questions throughout the site and driving to solutions that demonstrated how Acoustic could easily help solve the problems these people face. An expansive, site-wide taxonomy automatically serves up related products, solutions, resources, and articles encouraging users to continue their journey, creating a more personalized experience for returning visitors, and making it easier for Acoustic teams to manage content entry.
The final website was a product of real partnership that went beyond the “invent together” attitude of the Acoustic and Genuine Teams. We used the Acoustic Content Management solution along with Acoustic’s larger product suite to finish building out the site, delivering a platform with the potential to grow and evolve as Acoustic does.
HIGHLIGHTS
Leveraged Acoustic’s own products to build and deploy the digital experience
UX & Design approach put marketers at the center of the experience to enable them to “unleash brilliance”
Developed deep segmentation to steer users to relevant content
SItewide taxonomies served up related products, solutions, resources and articles to encourage deeper exploration
Introduced personalization for return visitors based on previous sessions
KEY RESULTS
+103% INCREASE IN PAGE VIEWS
~2min AVERAGE SESSION DURATION
400+ CONVERSIONS IN THE FIRST TWO WEEKS AFTER LAUNCH
“From the start, Genuine brought all their key team to the table – the same team that worked through the project – and helped us build a partnership before we built a website. [We] asked that Genuine use our own content and campaign solutions for the project, so they became experts in the technology...”
