Intentional. Be it her photography, video installations, or fashion style, "intentional" is the word to describe photographer Maura O'Donnell's personal brand. What struck me was her preference of clean lines and a more minimal aesthetic, opting for simple, beautiful elements that also serve a purpose and I immediately related and latched onto these visuals in creating this new identity for her relaunch.

It was very important that this logo accurately represent her current brand while also existing as a flexible mark for future growth and expansion of her business.